Achieving Differentiation through Exclusivity
- Susan Tatum
- Jul 24, 2019
- 1 min read
Updated: Sep 11, 2021
with Jason Bland

Differentiation can take on many forms and exclusivity in an industry or market can be a powerful differentiator.
In this episode Susan Tatum sits down with Jason Bland, Co-Founder of Custom Legal Marketing. Jason talks about how using exclusivity helps his organization provide a deeper focus to clients and build a stronger marketing plan.
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