From Controversy to Conversation
Updated: Sep 11, 2021
with Serenity Thompson
In this episode we join Serenity Thompson, Managing Partner of A23 Advisors, a boutique consulting firm serving travel tech, hospitality, adtech, fintech and ecommerce companies.
Serenity shares her unique viewpoint on using controversy to differentiate, including:
Why many companies shy away from controversy even when they shouldn’t.
When and where to use controversy.
How to turn a controversial stance into a conversation