• Susan Tatum

From Controversy to Conversation

Updated: Sep 11

with Serenity Thompson

In this episode we join Serenity Thompson, Managing Partner of A23 Advisors, a boutique consulting firm serving travel tech, hospitality, adtech, fintech and ecommerce companies.

Serenity shares her unique viewpoint on using controversy to differentiate, including:

  • Why many companies shy away from controversy even when they shouldn’t.

  • When and where to use controversy.

  • How to turn a controversial stance into a conversation


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