with Greg Linnemanstons
In this episode Susan talks with Greg Linnemanstons, President of the Weidert Group, about his focus on marketing for complex B2B industries.
Greg shares:
How the decision to focus has made his firm more relevant and valuable to his clients, to the point where he now regularly turns away business. He stresses the benefits of specialization to all of his clients.
How to build confidence in the direction your business is going
As Greg says, “it's a lot easier to focus when you a deep authentic confidence in the direction that you're going and you can't have that until you've proved it”
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