• Susan Tatum

How to Use Marketing to Filter Out Unqualified Prospects

Updated: Sep 11

with Dave Orrechio

In this episode we join Dave Orecchio, founder & CEO of inbound sales and marketing agency, Bristol Strategy to talk about how to structure an inbound marketing program to attract only ideal clients into your funnel.

Dave shares his experience with inbound, including:

  • Why conventional prospecting tactics don’t work anymore.

  • Matching your website workflow to the buyer’s journey for information.

  • How to increase the number of qualified visitors while decreasing the number of irrelevant visitors filling out your forms.