Mastering Personality Branding
- Susan Tatum
- Apr 22
- 24 min read
If you’ve ever felt like your LinkedIn profile sounds nothing like you - or if building a personal brand feels overwhelming - this episode is for you. Susan Tatum talks with Danielle Hughes, creator of Personality Branding, about how independent consultants can bring more of themselves into their professional messaging to build stronger connections, attract better clients, and stand out in a crowded market.
Notes from the Show
Why “Personality Branding” Beats “Personal Branding”: Personal branding often feels like oversharing; personality branding lets you decide how much to reveal while still building authentic connections.
Profiles Should Be About You and For Your Audience: Your LinkedIn profile needs to showcase your expertise through stories and examples while making it clear who you help and how.
Top Profile Priorities: Start with a professional headshot, a customized banner image, and a headline that goes beyond just your title to include keywords, industries, and a touch of personality.
Use Your Story to Stand Out: Weave in personal stories that no one else could tell to differentiate yourself and build trust quickly.
Comments > Posts for Visibility: Thoughtful comments on others’ posts often drive more engagement and visibility than posting alone, especially for those struggling to create original content.
Quotes: “Your bio is about you, but it’s for them.”
“When someone meets you after reading your profile, they should say, ‘You’re exactly what I expected.’ If they don’t, there’s a disconnect.”
What’s Inside:
What is personality branding?
How to make your LinkedIn messaging sound like YOU.
Where to start with your personal brand.
Increasing engagement on LinkedIn
Mentioned in this Episode:
Transcribed by AI Susan Tatum 0:37
Hi everybody. Welcome back to stop the noise. And if you've ever looked at your LinkedIn profile and thought this doesn't even sound like me, or if you've been told to build your personal brand, but you have no idea where to start, this episode is for you. I'm talking with Danielle Hughes today, and she's the creator of something she calls personality branding. She helps people sound more like themselves in their messaging, especially on LinkedIn. Welcome Danielle.
Danielle Hughes 1:05
Thank you so much, Susan. I'm very excited to be here.
Susan Tatum 1:09
I'm so glad to have you here, because I think this topic is something that it gets talked about a lot, a lot, but still, we see these profiles, and this may be a case of do as I say, not as I do, because my profile may not be great, but just today, I was looking at profiles, and they're just, they are very generic looking and very safe. They're just, they're not interesting. So before we dive more into that, you talk about personality branding, and I'm familiar with the term personal branding, but what's the difference?
Danielle Hughes 1:39
I'm a writer, a copywriter by trade, and the word personal means private. So it always boggled my mind that we tell people to have a personal brand, which is the most public facing thing you could have, but the name is something that should be private, but our personality is who we are, and it's how we build connection. And what I realized was that personal branding felt like an all or nothing. It felt like you had to share everything with the world, or you had to share nothing but with our personality. Just like when you're fostering connection with people, you decide how much you want to share and how much you don't, depending on the person, depending on the interaction. And I just had this epiphany one day that it should be called personality branding, because we are bringing parts of our personality into our professional message in order to build those connections and those relationships, but it gives us guardrails.
Susan Tatum 2:35
It's so important too, because I was talking about how they all that so many of them look alike and they're so boring. And how can that be when there's so many people that are talking about talking about it? It's a point of differentiation, because that's the one thing nobody else can be is you
Danielle Hughes 2:47
Correct. Exactly. But I think a lot of people get scared, and they do think I have to share everything, or they think they'll be judged, or they don't know what to focus on. They're not sure what what matters or what's important. And so a lot of times when all of these things kind of come into play, the default is to just do less and to do very little. And most people that I meet who come to work with me will say, I know I need to do more. I just don't. Every time I look at it, I close a laptop, or I just have to walk away. I don't know where to start. And so I think for a lot of people, it's more about just like the fear, or where do I even begin to tell my story and what's relevant for my clients or my company or my business?
Susan Tatum 3:29
Yeah, and I struggle sometimes with, I don't think this is very interesting. It's hard to judge your own self,
Danielle Hughes 3:38
yes, and I think most people downplay what they're good at, or they downplay their accomplishments and things that we do well we take for granted, and so highlighting that seems silly in light of everything, but it's not until somebody else says that's actually pretty valuable and the right company would benefit from that that all of a sudden they realize, oh, like, maybe it's not boring, or maybe this is not silly to include,
Susan Tatum 4:01
yeah, because we think everybody knows what we know
Danielle Hughes 4:05
correct 100% yes, exactly.
Susan Tatum 4:07
So when we were talking in our pre call the other week and you mentioned that, and I'm quoting whimsical bio, started this whole thing, what's the story behind that?
Danielle Hughes 4:18
Yes. So I worked in corporate, like many people, for decades, and then I went out on my own as a freelance copywriter about 10 years ago, and that kind of iteration of my business fits and starts for a couple of years. And what I realized at some point was that I was very generic and very forgettable, and I wasn't marketing myself, but I wasn't really networking, and nobody really knew what to hire me for? I thought, I have this huge body of work. I've worked for these major companies, I should easily be able to find clients, but I didn't really know how to promote myself, and I ended up hiring a coach to work with to rebrand my business and to think about what was my positioning gonna be. And she was the first person to tell me. You have to put more personality on your website. And at the time, I was reluctant, because I was like, Why? Why does that matter? And her philosophy was, they're going to find out anyway, right? Meaning, if you're going to work with people, they're going to know who you are. You might as well tell them up front. So what happened was I started to put a little bit more of me into my messaging and into my bio, and people started to read my bio, and then they would say, I love your bio. Can you do that for me? And that's how it started. Like I didn't intend to go down this branding route, but doing this kind of made me realize that I this is what I'm meant to be doing, that I have this gift for helping people tell their own stories and championing them. And I love seeing people like pop out of the page when they've been hiding for so long.
Susan Tatum 5:48
So when you came out of corporate, do you think that because you had spent time in that area that you were I can't even think of the word that I want to use, forced to be boring, because you had all of these,
Danielle Hughes 6:01
yeah. I mean, you have to toe the party line and you have to fit in. And yeah, 100% I never, I think that I realized very many years later that I never really fit in to any of my jobs. And even though, like, I did okay and I progressed somewhat, and I had some, I made friends and things like that, I never really knew how to play the whole corporate game, and I think it's because I didn't know where, like, delineate who I was at home and who I was at work and vice versa. So I do think that, like, working in a company stifles your individuality, or it used to. I don't think we it is anymore so much, because we've come a long way in this space. But back then it certainly did.
Susan Tatum 6:42
I see it. I see it a lot, but I mostly work with folks that have so those skew a little bit older, and please, none of listeners take offense at that, because you're not as old as I am, but they're. They have all this experience, so they were around before. We barely had websites, if we even read that, so you certainly didn't have social media. And I think that's one of the toughest things that former corporate people have to do when they get become independent consultants, is to make that shift to be comfortable talking about themselves and their ideas.
Danielle Hughes 7:16
and even current corporate people. I have a lot of clients that are Gen X and older, and same thing, just because, even if you don't go out on your own, if you're working in a company and you want a promotion, or you maybe want to leave and go someplace else, you have to take control of your professional narrative, and that is LinkedIn. And what does that look like? And how do you do that in a way that serves you? And also, how do you synthesize 3, 4, 5, decades of working into something that makes sense, and it's very hard to do.
Susan Tatum 7:47
I did see I was listening to a podcast that's one of the hosts named Jason Mlicki, and he's a marketing guy for professional services, sizable professional services firms, and he's a thought leader. Thought Leadership is his specialty, and they he was talking about the shifts in thought leadership, and it used to be, it's the company brand that I'm going to hire, McKenzie, I'm going to hire whatever. And now they're seeing a shift to where it is very much the individuals that they're the buyers are hiring. So there's they're they're pushing the individuals to now take a role, so thanks to your you can help them do that
Danielle Hughes 8:26
exactly as a you. I always tell people, you're the ambassador for your organization, right? And if you seem happy there, right? If you're writing about yourself or talking about yourself in a way that seems like you're proud of your accomplishments and you feel supported, that's going to send a signal to clients that you enjoy working there, as well as future talent, but if you're not, that's when it also sends the opposite signal.
Susan Tatum 8:48
Yeah. So in your work, Danielle, what do you see people getting wrong the most often?
Danielle Hughes 8:57
I think, I think a lot of it is the linear I'm going to give you my blow by blow of my career in order, and not thinking about it's not thinking about, what do you want the message? How do you want the message to be received? Because, what is your ultimate goal? You know, I think so many of us are like, here's all the things that I've accomplished, which is great. What am I doing with this information now? Like, how? What? What do you want me to do with this? Am I taking it away to think that you have a certain expertise? Are you looking for another role? Are you just trying to be a thought leader, and if you are in what space? So I think synthesizing it down and figuring out how to connect the dots between everything that you've done and also, like, where you want to be going is so important and you have to kill your darlings. Like the writers say, get rid of the stuff that is no longer relevant, not important. What do you never want to do again and only project what you want to shine a light on? What are you really proud of and what's going to help you move forward?
Susan Tatum 9:55
That's a really good point. What do you never want to do again?
Danielle Hughes 9:59
So many people put stuff on. Their resume. I joke when people say they thrive in a fast paced environment. I'm like, do you? Does anybody actually thrive in a fast paced environment? And can we stop saying that? It's just not, it doesn't mean anything. So there's so much default to, like the the jargon and the lingo, but there's nothing substantive to it.
Susan Tatum 10:18
Do you think that that some of that is driven by if you use the LinkedIn at least. The last time I looked at the LinkedIn widget thingy to do your profiles, it was very much resume based. It's like coming out of what the old resumes looked like. Do you think that that's causing some of this?
Danielle Hughes 10:37
No, because you have your whole about section, which is a complete narrative block that you can write anything you want, and you get 2600 characters to do that. Yeah, you know the title is now very long, yeah, the experience section should be your resume. Like, there's no reason it shouldn't be your resume. But you have other ways to amplify and add more narrative pieces and just more information that's not on the resume.
Susan Tatum 11:01
Do you have this just popped in my head. It's a little bit off of what we were talking about. But do you have any idea what people look at most often on a profile.
Danielle Hughes 11:09
it's usually the headline, you know, your title, obviously your photo and your banner, and then they're gonna probably scroll right? Most recruiters will say they do a really quick scan, and they'll just they may expand the about section, they may not. They'll look at your experience. So it is like a very quick scroll, but because behind the scenes, the algorithm is finding you based on all the stuff that's in your profile. I always tell my clients, like we fill out everything, knowing that most people are not going to read it, but it's going to help you get found. So the more pieces that are filled out, the more information that's in there, the more likely you are to get sent to the right people and get noticed by the right people
Susan Tatum 11:49
when somebody searches
Danielle Hughes 11:50
correct exactly
Susan Tatum 11:52
so for you mentioned recruiters, but what about for consultants, and they're on LinkedIn to get clients or to be networking?
Danielle Hughes 11:59
Yeah, I think it's two pronged but I think it's one, if you're consultant and you're posting and when you're engaging on LinkedIn, people are going to go to your profile. What is it going to tell them? And it's not just what do you do, it's who are you? Because the what do you do? So many of us do the same thing, the connection and the money spent is going to be based on, do I trust this person? Do I like this person? Do I be like this person gets me, and then it's if somebody is looking for my services. How do I ensure that I come up in a search if they're looking for my services right? So how do I make sure that I'm putting in the right keywords, that I've listed my skills, that I have those pieces that is clear in my profile, so that if someone is searching on LinkedIn, hopefully I will come up in a search.
Susan Tatum 12:43
So I very much. I may have said this to you when we talked before, but I really believe that for anybody that is, I hate to use the word selling, but we're all selling. That is selling anything. Your LinkedIn profile is really a marketing document,
Danielle Hughes 12:57
100%
Susan Tatum 12:58
and so it should be thinking about the people you want to reach
Danielle Hughes 13:01
exactly. I always say your bio is about you, but it's for them.
Susan Tatum 13:05
That's your way of putting,
Danielle Hughes 13:06
yeah, who do you want to attract? And yes, it has to tell your story, but in a way that is showing that you know what your clients need, you can give it to them. So it is a it's a both and in setting the stage for you as a person and what it's going to be like for them to work with you, but also proof that you can deliver the results and you know what services that they require.
Susan Tatum 13:26
So when we talked before, you said something about that the messaging that you're using on your profile can also do vetting for you and act as a filter for people that you don't want to bother with, which I think is brilliant.
Danielle Hughes 13:39
Yeah, it was one of these things that happened by accident as well for me, in terms of when I really leaned into my personality and I put more of myself into my profile and my bio, it becomes a message that isn't going to resonate with everyone, and that's amazing, because you know then that that person doesn't respond to what you have to say, and you're not going to be a good fit, but if they do respond to what you have to say, they're already halfway bought in, right? So now it's just about closing the deal and like, it just does. It weeds out the people that are not going to be interested, because if they're going to be like, Oh, I don't like this, or I don't like her tone, or she curses in her messaging, and therefore this is not for me. Great. You're not for me either. I always joke, it's like a dating profile, right? The less you put in a profile, you're gonna maybe get more matches, but then you're gonna be weeding through so many people that aren't the right fit. But the more you can be clear about who you are, it narrows the pool, but the pool is better, and that's what we're trying it was like, We want a narrow pool that are better quality people.
Susan Tatum 14:42
Yeah, it's same thing when you're having conversations you're you don't, you want to get to where you're not. You're talking to more and more relevant people
Danielle Hughes 14:48
Exactly, exactly, that's right. Yes,
Susan Tatum 14:54
all right. So what we talked also that when we're talking before about posting on the profile, and that is also where. Where I see people, in fact, I see them struggle a little bit more with posting than actually creating the profile itself. Not that they're creating great profiles, but, but they're just really hesitant to get out there. And you your advice when we talked before was to comment on other people's posts first.
Danielle Hughes 15:20
Yes,
Susan Tatum 15:21
and I've seen with some experiments that with clients and with myself, that by posting a comment on somebody else's post, you can get more engagement if that's
Danielle Hughes 15:33
it's actually, like a fact it was. There was a recent HubSpot article that kind of broke down the whole LinkedIn algorithm, and one of the big things was that commenting drives exponential more engagement and follows than posting, because LinkedIn wants to reward conversation. So if you're adding to a conversation, it's going to value you that much more, versus you just putting more things out there in the ether that's cluttering up the landscape. So it's not to say that posting doesn't have its place, because thoughtful, educational posts are very valued, but for people that are struggling to post, engaging a few days a week with thoughtful comments is going to be like a very significant driver for them,
Susan Tatum 16:18
and it'll put some activity in your in your feed, right? So that when somebody look it looks like you actually go to LinkedIn,
Danielle Hughes 16:24
and the algorithm will know that, right? So I've had clients who updated their whole profile and then come back months later and say, I'm not getting nobody's coming and no, inbounds, I'm not getting any outreach. And I look and I'm like, you haven't been on the platform in three months. Of course not. This doesn't this is not a set it and forget it. You have to keep activities a social media platform for better or for worse, and so behavior on the platform is going to indicate how well they reward you.
Susan Tatum 16:51
Okay, so to bring it back to profiles, if any of our listeners are, they're thinking, okay, yeah, they're talking to me. I gotta improve my profile. Where do you start? Like, let's fix this first.
Danielle Hughes 17:02
The top section is probably the most important. Put a banner in. If you don't have a banner, right? There's nothing worse than like, the gray banner of death is like, right? Yeah, yeah. Professional headshot. Then, I don't mean professional like, you have to go pay someone, but a polished headshot. And then your title. You know, as I mentioned, you get 220 characters there. So not just your job title. What are some other things you want to be known for, industries, sectors, things you're proud of that are going to tell somebody something about you, right? That's like free landscape to say. Here's a bunch of things you should know about me, and then at the end, that little hobby, that fun tidbit, something that somebody can ask you about that's just more personal.
Susan Tatum 17:41
So that shows portions of that headline show up in a lot of places, don't they? It's not just on your profile,
Danielle Hughes 17:48
yeah, it's like the top sentence and a piece will show up if you Google someone on their LinkedIn, that'll come up.
Susan Tatum 17:55
Beginning section of it will show up like if you're commenting on somebody else's post.
Danielle Hughes 17:59
Yes, exactly, but it also shows up in a Google search. So if I were to Google, Susan Tatum, there is a chance that your LinkedIn comes up on the top of Google and I would see that first little piece of your headline.
Susan Tatum 18:10
Interesting. Okay, all right, so those are, those are the most critical sections.
Danielle Hughes 18:16
Yeah, for me, the about section, of course, because that's where you could Yeah, story. But if you're like, this is mission critical, at least get that top section, right above the nav, that kind of idea, get that in order, then you can go down and work on the rest of it.
Susan Tatum 18:30
I think of the the image there as being like a billboard.
Danielle Hughes 18:35
100%
Susan Tatum 18:36
what? Five? Four seconds. Five seconds,
Danielle Hughes 18:37
correct? I think it's seven, maybe, if you're lucky, yeah, to get some engine. But yeah, I tell people all the time when they don't have anything there, if you're a solopreneur, you have your own business. If you're like, name of your company, your URL, like, your tagline is not in your billboard. Like, why not? It's free real estate. What are you doing?
Susan Tatum 18:54
Yeah? All right, so the about can we talk about the about section? Yeah, a little more detail. Tell me what it should be like.
Danielle Hughes 19:00
It does depend. I like to say that it's like a choose your own adventure depending on who you're trying to go after what you're trying to say, but it needs to be part personal story and part value to whoever you're talking to. So if you are consultant, why did you get into this? Right? Have you always been doing what you've been doing in some way, shape or form, since you were younger. And there's like an origin story there that's going to get somebody that's really invested in you, and then you can put some client success stories, or you can say ways that you help current clients, if you are, if you work for an organization, similarly, right? Is there like, some proud moments that you've had over the course of that job, where you can highlight success metrics, but it needs to be tangible. It needs to be story based. You know, I talk about it being like one part, tell me about yourself, and two to three parts, examples or success stories or something that's going to be something you're proud of.
Susan Tatum 20:00
Okay, so there are people out there that advocate the about section really being all about how you help solve X problem X for clients y, and that's what it speaks to. And I don't know which is right or which is wrong, because we certainly don't get any analytics on how much time they spend on the on the pages, our listeners are independent consultants, for the most part, that are looking to to use this for client acquisition and thought leadership.
Danielle Hughes 20:32
Yeah, of course.
Susan Tatum 20:33
But I hear you, but I hear what you're saying about the story, and that is what makes you you and an individual in your experience, are people going to be more interested in reading that story part first, or are they more what's in it for me.
Danielle Hughes 20:47
I think it the can't be what's in it for me, because who are you? Okay, so you can do all these things I don't know anything about you. How do I build trust? Where did you come from? What makes you an expert in this that feels like the cart before the horse. So that's why a very brief so I had a client who is a, like, a communications coach, and she was telling me that, like she grew up, and she said I used to play Barbies in my basement, like every woman and back in the day or whatever, right? And she's, but I didn't just dress them up. She's like, I would literally sit them down and, like, facilitate conversations with them. And it was almost like Barbie therapy, and now she's a coach, and she helps people facilitate conversations. And so it's like something like that that just gives you a little bit of like her, why? And it's this has always been this person. Like, I've always been doing this my whole life, and it now I'm doing it professionally, and, like, it's a passion for me. I think is a little bit more tangible, but also memorable. Because if you are looking for a certain provider, everybody says the same thing, and so that one person that makes it a little bit different or a little bit special is the one that you're going to remember doesn't mean you're going to choose them, but they might stand out more than the others
Susan Tatum 22:02
and being remembered is that's part of the part of the game. Isn't it
Danielle Hughes 22:06
correct. Exactly. Do you have any tips to share on how to do that,
Susan Tatum 22:11
just just in general, like somebody says are, because there's some exercises that need to be gone through and some thinking that's part of this, right?
Danielle Hughes 22:18
Oh, of course, yes. I have a bunch of prompts that I give people, like when I do a workshop, that kind of helps them get started. Could be for as long as I can remember I've always blank, or the through line of my career is, or I've always loved blank and just starting with writing just about that. Don't make it about business. Just start writing about something you've always been passionate about, something you've always loved, or something that you've always done. And nine times out of 10, most people can get there and they realize, oh my god, like, I didn't even realize that I've always loved this, or I've always thought this way, and I'm actually still doing that in my career. And then they kind of like merge, and so it's a way to at least get started, because the same thing is the hardest part for most people. Other tips are, remove all the jargon. I'm a big believer in Show don't tell. Don't tell me you have success. Don't tell me you've done this, this and this, show it with a tangible example. Put real stories, real examples of people you've helped, real numbers, concretize it for the reader, because otherwise just a whole bunch of fluff that's meaningless to them.
Susan Tatum 23:26
And by all means, keep it first person.
Danielle Hughes 23:32
Always.
Susan Tatum 23:33
I still see these third person,
Danielle Hughes 23:33
Please. I just can't. I've seen third person on people who profess to be like personal branding experts, and I'm like, I don't, did you just copy this from your website? Because team you just it's crazy to me, like your LinkedIn page is your page, and that's also why I argue that there needs to be a little bit of the personal in there, because if you're just putting a list of how you help clients, then you're not really using the LinkedIn page put that on your company page, but your LinkedIn page is your story and how you help other people. It needs to do both.
Susan Tatum 24:04
That makes that makes a lot of sense. When is the right time for somebody to seek professional help like you?
Danielle Hughes 24:10
I think anytime you really realize it's time to do this, that it's time to take charge, that you're never going to get it done if you're someone who's I've been saying I'm going to do this for months or years, it's probably time, to me, it's readiness. You're finally ready. You're looking for or you're not getting the clients you want. You're spending way too much time vetting, or you're not vetting at all because you're not getting anyone. People don't understand what you do, right? It's anyone who's like seeking clarity and just needs help sorting through that and realize that this is going to be a valuable investment for them.
Susan Tatum 24:45
So I guess one of the things, if you look at, and I don't know what the analytics are like on a free LinkedIn account anymore
Danielle Hughes 24:55
I have a free account,
Susan Tatum 24:56
okay, so what, what happens? Can you look and see like, how many people have looked at your profile.
Danielle Hughes 25:00
Yeah, I can't see who they are, but I can get basic demographics. I get what level they are, I get the age range and like location. So I'll look and it might say 30% consultants, 20% corporate, or whatever it is. So yes, yeah.
Susan Tatum 25:16
So if you're seeing a lot of people looking at your profile and not connecting with you. If you had sent a connection request or somehow commented on something, I would take that as a signal that I should work on my profile.
Danielle Hughes 25:30
Yeah, potentially, right? Because then they're not seeing the value in connecting with you. But it could also be your if people are reaching out, it could be your outreach strategy as well, right? If you're just reaching out to solicit or you're going too hard and too heavy, it is. I was like, anything like, we were talking earlier about like, chatgpt, and it's just like anything. You have to warm things up. And it's the same thing on LinkedIn. You can't just dive in. Like, the number of nonsense BS outreach I get every day from people that cut and paste this like, long thing that has nothing to do with me, that shows they've spent no time knowing me. My business, nothing, no delete. But people who just want to ask me how I'm doing are like, what's the most exciting thing that's happened to you today? Or I see you've done X, Y and Z? Like, at least pretend to show me that you have read something that I have done, right?
Susan Tatum 26:20
I think that's very valid. And I had a I had a sales consultant tell me that anytime we reach out to somebody, it should include something that we couldn't say to anybody else and have it be true. And I think it's also now things that can't be found by a search engine.
Danielle Hughes 26:39
I like that. I go to this networking dinner occasionally of women, and the prompt at the dinner is, tell us something that Google doesn't know about you. And of course, it always gets it's very racy and whatever, but it's true. It's that's the fun stuff, and then for the whole rest of the night, that's all anybody is talking about. Is like, what is this thing that Google doesn't know about you?
Susan Tatum 27:02
The interesting stuff?
Danielle Hughes 27:03
Yeah, yes, yes, yes, yes, but you just made me think of something. Because one of the things that I often say for that opener of your about section is it needs to be something that no one else can say, right? Because if you open up with I'm so and so, and I have X number of years experience and blah, blah, blah, so does a million other people. So how do you make it that's why that personal story or something is much more specific to you, and it makes it seem like it's your profile and not anybody else's.
Susan Tatum 27:30
That's so important. I can't even emphasize that enough how important that is to because experience and expertise now is table stakes. There's so you wouldn't be in the conversation without it.
Danielle Hughes 27:47
That's exactly right.
Susan Tatum 27:48
Yes, it doesn't make a difference anymore. There's just too much out there,
Danielle Hughes 27:50
right? People assume you know what you're talking about. Like, why would you be a business and now it's just convinced me that you're the right person to help me. Do I feel connected to you? Do you make me comfortable?
Susan Tatum 28:03
Yeah.
Danielle Hughes 28:04
How do we build that connection on the page, like, I tell people your bio should basically, like, when somebody meets you in person or on a zoom, they they should say you're exactly what I expected. Because if they don't, then there's a disconnect between those two things.
Susan Tatum 28:16
That's a good that's a good one too.
Danielle Hughes 28:20
Thank you,
Susan Tatum 28:21
Daniel, thank you.
Danielle Hughes 28:22
Thank you very much. This is great.
Susan Tatum 28:23
This is not only practical. I think it's it's it's honest. I appreciate that. I think a lot of independent consultants will have a lot to think about when they when they listen to this. For those that want to follow up with you, I assume it's okay if they get in touch with you.
Danielle Hughes 28:38
Of course, yes. And I don't know if this way to do show notes, but they could flip me out LinkedIn. This is Danielle Hughes on LinkedIn, and then my website is more than words copy.com,
Susan Tatum 28:49
okay, cool, yes. And we will put those in the show notes. Thanks again. I I really appreciate it, and I've taken a bunch of notes here that I'll have to go look at my profile now.
Danielle Hughes 29:01
Yeah, every time I do those, I'm always like, Oh, do I practice what I preach, but I change mine so often, like, whenever I get bored with it, because it's never one and done, you're always evolving. You're always changing, and you also want to see what works.
Susan Tatum 29:13
That's true. But when I was in marketing, I consider myself to be a recovering marketing person from the tech industry, but we always it was like when you reach the point where you're tired of seeing an ad, or you're tired of seeing the website, or you're tired of this, or you're tired of that, and you want to change it, don't, because that just means other people are just now noticing it. And I wonder if the same thing is true on LinkedIn.
Danielle Hughes 29:36
That's so funny. I actually say when, when it comes to your elevator pitch, that if you're not sick of talking about yourself, you haven't talked about yourself enough. Yourself enough. So that's so funny that we say that, and people are always like, oh my god, I'm not sick of myself. I'm like, then you need to be doing more. This is like,
Susan Tatum 29:51
talk to more people.
Danielle Hughes 29:52
That's how you know you finally cut through the clutter. When you're like, oh my god, I can't believe I'm still talking about this.
Susan Tatum 29:58
So everybody heard me by now,
Danielle Hughes 29:59
that's correct. No, they haven't, because we're inundated with stuff from every angle.
Susan Tatum 30:02
It's bad. It's bad out there. All right. Well, have a lovely day, and thank you again for sharing so much. I appreciate it.
Danielle Hughes 30:10
I appreciate you. Have a good one. Thank you.
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