top of page

Why You Need a Unique Position

  • Writer: Susan Tatum
    Susan Tatum
  • Apr 17, 2019
  • 1 min read

Updated: Sep 11, 2021

with Lawson Abinanti

In this episode we join Lawson Abinanti, founder of Messages That Matter, author and expert on the topic of positioning.

Lawson shares his viewpoint on positioning, including:

  • The difference between positioning and brand.

  • Why it’s critical that your positioning is unique.

  • What to do if your best position is already taken.

  • How differentiation affects the sales cycle.

 
 
 

Comments


©2021 by The Conversion Company

bottom of page