with Jim Hohl & Lucas Garvin
In this episode Susan Tatum sits down with Jim Hohl and Lucas Garvin, Co-Founders and Co-CEO's of The Thought Leaders Institute.
Jim and Lucas discuss their efforts at differentiation by utilizing the concept of addition by subtraction in carefully creating your ideal client persona and defining a very clear description of the exact kind of person you want to work with.
They discuss crafting your niche, writing effective copy and clearly systematizing your business for effective results and scale.