• Susan Tatum

How to Use Copywriting to Differentiate

Updated: Sep 11

with Anna Goldsmith

In this episode we join Anna Goldsmith, Partner & Copywriter at The Hired Pens, to talk about standing out in a crowded market.

Anna shares how business model decisions have made her company:

  • a stronger partner for their clients

  • able to hire more skilled talent

Plus how to use copywriting to differentiate from competitors.

As Anna says, “the more you can target, the more business you'll get because you'll find your people and you know how to talk to them”.



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